Age of the teenager (What is the age range of the teenager?)

Rika Nakajima

Self-esteem is a handful of glass scrapsadolescent age, it's so broken that it hurtsadolescent age, unwilling to let go.

Teenagers, young people, elderly people

Consumption characteristics of different age groupsadolescent age!

Only by knowing yourself and your enemy can you win in every battle. This sentence also applies toadolescent ageWe sell the industry. After understanding the customer's consumption characteristics and prescribing the right medicine, it is not so difficult to complete the order.

Let's take a look at the consumption characteristics of teenagers, young people and elderly age groups together with Xiaobian!

Customers of different ages have their own consumption characteristics. For example, young customers are highly curious, young customers have a strong desire to purchase, and middle-aged and elderly customers are more rational and loyal. When facing these consumers, we must treat them differently and cannot be negligent.

1. Consumer psychological characteristics of young customers

Juvenile customers refer to customers aged 11-14. Juvenile customers have the following consumer psychological characteristics:

(1)Between children and adults, curiosity is strong.

(2)It is in the transition stage from immature to mature.

(3)I like to compare myself with adults.

(4)Purchasing behavior gradually stabilized and began to show a certain purchasing tendency.

(5)Gradually change from being influenced by family to being influenced by society and be willing to accept social influence.

2. Consumption characteristics of young customers

(1)in keeping in step with the times

Young customers are rich, sensitive, full of illusions, have the courage to innovate, dare to break through old traditional concepts and secular prejudices, are easy to accept new things, and follow the trend of the times. Their purchasing behavior tends to seek innovation and beauty. They like to buy products with contemporary characteristics and show their modern lifestyle in order to win the approval and envy of others.

Therefore, salespeople need to try their best to introduce new products to them. A certain product with social popularity will arouse their great interest and desire to purchase, and the purchase motivation will also be formed accordingly.

(2)Strong desire for purchasing power

Young customers have certain financial sources and purchasing experience, and do not have a heavy financial burden, so the range of purchasing goods is very wide. All kinds of goods, whether high-end, low-end, general or special, are the objects they buy.

As the concept of public consumption changes from a conservative to an open one, young people's sense of the times in consumption has become stronger, manifested in the pursuit of a modern lifestyle in all aspects of clothing, food, housing, transportation and education. Therefore, any product that can satisfy their consumption in this regard can arouse their interest and demand, and stimulate their purchase motivation.

(3)Consumption often lacks rationality

On the one hand, the consumer psychological characteristics of young people show decisiveness, speed and responsiveness; on the other hand, they also show emotional impulse and act hastily. Therefore, its purchasing motivation has obvious impulsive characteristics.

First of all, we pay attention to the beauty and novelty of the product, and secondly, we pay attention to the quality and price. We cannot calmly analyze the various advantages and disadvantages of the product. Many people judge the quality and disadvantages of the product based on their feelings and intuition for the product, and form a preference for the product. The tendency to like and dislike the product. Therefore, motivation is highly random and volatile.

3. Consumption characteristics of middle-aged and elderly customers

(1)Value comfort and convenience

Middle-aged and elderly people's ability to see, hear, taste, smell, touch and other abilities are significantly reduced compared with when they were young. They have slower reactions, memory is reduced, sleep is reduced, are more sensitive to external stimuli such as cold and warm, and are prone to fatigue and boredom, which makes them feel more interested in consumer goods. The demand has gradually concentrated from a wide range and variety to the products they need and are most interested in.

These commodities are mainly various commodities that can make up for certain physical defects and deficiencies in the elderly, help the elderly's health, and bring more convenience and comfort to the elderly's lives. Such as nutritious and digestible foods, various tonics, household therapeutic and health care equipment, and various recreational goods. The formation of motivation to purchase often depends on the convenience and comfort these products bring to them.

(2)Be more rational and loyal

When purchasing products, middle-aged and elderly people like to evaluate the advantages and disadvantages of products based on past experience, and have deep memories of old and famous brands of products. The consumption habits they have developed over the years have made purchasing motivations have strong rationality. Sex and stability are not easily disturbed by external factors, nor are they influenced by certain characteristics of the product.

Instead, we comprehensively evaluate and comprehensively analyze the various advantages and disadvantages of the product before making a purchase decision. Once the motivation is formed, it cannot be easily changed, and sooner or later, it will always lead to a purchase action.

(3)Strong financial resources, but sometimes difficult to convince

Most of today's middle-aged and elderly people return to work after retirement, which greatly increases their economic income. In addition, China people have the habit of saving and have saved a sum of money by the time of retirement, so they are not financially disadvantaged. This gives them the ability to buy any product that benefits them.

However, because most middle-aged and elderly people are accustomed to frugal life on the one hand, and must keep part of their savings for rainy days on the other hand, sometimes the desire to consume is not very strong.

At the same time, because middle-aged and elderly people are well-informed and will not make purchase decisions based on impulse, it is difficult to persuade. When encountering such elderly customers, salespeople must be clear that their age is not the main factor affecting the purchase, but whether they can meet the demand is the fundamental reason.